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SBS develops and creates each of its brands as an expression of a lifestyle, of a value.
Over the years we have developed several brands that are linked but each have their own identity, enhancing brand awareness, creativity and innovation while maintaining a coherent and coordinated look that is in line with the image of the company.
SBS
SBS is an international leader in the smartphone and tablet accessories sector. SBS products are renowned for their innovative design and for their ability to meet the different demands of the consumer electronics market, which is constantly evolving.
SBS is also developing a series of in-house apps and services to enhance the practicality of its accessories, as well as display solutions for trade to increase retail profitability. SBS combines a business-focused approach with a consumer-oriented philosophy to enable the end customer to enjoy an innovative and satisfying experience at the point of sale.
SBS, which has always been a trailblazer into the future of technology, design and services, celebrates 30 years in business this year.
PURO
Founded in 2002 with a passion for the Apple ecosystem, Puro has since dedicated itself to creating elegant and functional accessories that reflect the image and design that have made Apple products famous.
In 2023, it became part of SBS. This new partnership marked the beginning of an exciting chapter, pushing Puro to new heights of innovation and quality. Today, Puro is committed to exceeding consumer expectations, designing solutions that not only enrich the user experience but also reflect a commitment to sustainability and timeless elegance.
CASE&ME
case&me was born in 2022 out of the need to create a lifestyle accessories brand for smartphones, PCs and headsets that combined fashion and technology. case&me accessories are designed to be functional as well as fashionable, with innovative designs inspired by the latest trends.
The collections developed are diverse and change very quickly, an approach that allows the brand to stay abreast of trends and shifts in the taste and styles of our target-consumers.
DOODROO
doodroo®, a brand specialising in the production of accessories for notetakers and professionals for over 20 years, stems from the idea of fusing the digital world with the authenticity of paper.
Part of SBS since 2023, it provides innovative solutions for those who use technological devices to work and study, while still offering the feel of traditional writing. Each doodroo product is the result of thorough research and meticulous development, aimed at overcoming the daily challenges facing digital users.
WEWATER
A brand inspired by the importance of water in everyday life, it was founded in 2023 with the aim of promoting healthy and sustainable hydration by providing innovative, high-quality solutions for the modern consumer.
The dream is of a world where everyone, wherever they are, can enjoy water in a healthy, sustainable and stylish way. WEWATER aims to be your trusted companion on this journey.
JAZ
JAZ, an acronym for Just Audio Zone, is more than a brand: it is a sound experience, born in 2019. The mission is simple but ambitious - to bring technological excellence and style to every moment of your life through high-quality audio accessories.
With JAZ, music becomes an audio comfort zone: a place you can retreat to, take refuge and be yourself. The brand's products are more than just instruments for listening to music. They are expressions of style that perfectly match your way of life. With cutting-edge design and obsessive attention to detail, JAZ elevates listening to an art form.
MUSIC HERO
Music Hero combines modern design with a unique and appealing visual aesthetic. Since the brand's revamp in 2023, its goal is to create a deep and meaningful connection between people and music through innovative and designer products.
Accessories are a bridge between music, people and emotions, and help create an environment where everyone is free to express their individuality.
EKON
A focus on technological progress and customer satisfaction, innovative spirit and know-how are key values that led to the creation of Ekon Home Partner, the brand specialising in the development of home technology and consumer electronics accessories for the home.
Why home partner? Ekon is the tech-friendly partner that facilitates our daily life by simplifying TV, audio-video and PC connections.
HIMAGE
HImage, a brand established in 2023, produces state-of-the-art, high-quality, audio and video cables, along with IT connectors for domestic use. The brand's philosophy is based on the careful design of durable products made from PREMIUM quality materials and packaged with a total commitment to the environment.
The product range is designed to enhance the connectivity experience, ensuring superior reliability and performance.