At SBS innovation also manifests itself in branding strategies: we believe that in a globalised world, in order to stand out from competitors it is essential to build and then communicate one's identity in a distinctive way. This also enables us to earn customer loyalty and trust, a major corporate asset that translates into value.

SBS aims to become an increasingly sustainable company to make the world a cleaner and more inclusive place. Sustainability is at the heart of our long-term vision.

A showcase that strengthens the positioning and identity of a multi-brand strategy: SBS is the perfect embodiment of technological innovation; Puro stands out for its style and the level of protection it offers; Case&Me shows a lifestyle and aesthetically fashionable imprint; JAZ is designed as audio capable of giving an exciting sensory experience.

SBS has returned to investing in the Lifestyle sector via Case&Me, a recent addition to the market that distinguishes itself thanks to a strongly distinctive imprint capable of making itself loved by customers who feel a desire that goes beyond just purchasing.

SBS is one of the 100 most sustainable companies in Italy and is among the 50 companies with the greatest ESG rating increases compared to 2021.