From the immersive sound to music icons, from lifestyle to a love for environment : here are the main topics we have announced to the market by participating in IFA, the annual fair held in Berlin to present a world preview of innovative proposals in the consumer electronics sector. Inside the exhibition space - Hall 32, Stand 100 - what attracts the visitor's gaze are four special areas which represent our growing involvement in some current values and trends: 1.Commitment to the Environment The area with the most attention from the public is the environment: by also using a series of structural measures via the material that makes up the stand, we are able to express our commitment to the Planet in the best way possible. Within this incredible setting you can appreciate how we have preserved an identity that is both sustainable and technological and modern at the same time through our Ocean collection and the Ecoline range. The current big new thing however is green_e, the first circular economy project in the field of accessories made with our partner green_e, a French company that offers sustainable solutions to protect the environment. Cables and chargers are made from recycled and recyclable plastic, while the packaging paper is just as environmentally sustainable. Furthermore, customers can use the kit included in the package to recover their old electronic products: just insert cables, chargers or smartphones in the special envelope with prepaid shipping, attach the sticker included in the kit and send it for free to one of our recycling centres. They will then process the plastic and transform it into micro-granules. We will do the rest thanks to our Partners who deal with reforestation. This initiative perfectly integrates our environmental philosophy with technology as we help the end consumer with their choices, as well as paying greater attention to those Networks looking into new developments to help combat the climate crisis. 2.Case&Me. In a dedicated corner you can see first-hand the new brand Case&Me, born from a need to distinguish itself on the market with a strong and characteristic mark that will be loved by an increasingly broad customer base. These products convey a particular lifestyle through materials, design and practicality: a fashion concept that goes beyond clothing and follows tenets of elegance and uniqueness. A project that reflects clear values: lifestyle accessories, fun and functional for customers who feel a sense of desire that goes beyond the need to purchase. Case has a broad meaning reflecting the growing demand for cases of all kinds; Me emphasises the uniqueness of the individual, the concept of self-expression and uniqueness. The union of the two terms interprets the link between the person and the accessories that express their personality. Case&Me is perfect for Generation Z and Millennials who are generally looking for functional, versatile and aesthetically fashionable lifestyle objects. The current trends can be divided into: New Items, with a strong characterization of logos to elegantly enhance an outfit; the Capsule collection, with a winter theme; and Reconverted, with the Case & Me brand, as it is more coherent and appropriate for conveying the needs of a public that has already encountered these products. There are so many items however that we suggest you stay up-to-date with our developments by following us on our website and social media. 3.Partnership with Rolling Stone The new Rolling Stone collection was designed for an audience that loves technology and pop culture. These accessories were created from the JAZ Collection, characterised by excellent sound reproduction and the Partnership with Rolling Stone magazine, an iconic publication for fans of music, art and culture. A style with a modern design and advanced technology for those looking for a surprising and immersive experience while listening. Sopop earphones wirelessly connect to your smartphone or tablet, managing everything with a simple touch thanks to their touch controls. In addition to True Wireless Stereo technology, they guarantee stable connection up to 10 meters, up to 5 hours of playback time and fast charging thanks to the 200 mAh base. 5W Band Wireless, with high performance, a high-quality finish and multi-function keys, is a multi-faceted accessory for listening to music wirelessly or with a cable jack. Thanks to True Wireless Stereo technology you can easily connect two Speaker Bands with each other. The comfortable strap, the 1200 mAh battery and the IPX5 certification make the earphones even more practical. Band M8 wireless headphones with a range of up to 10 meters and the possibility of 20 consecutive hours of playback. They can also be used with a 3.5 mm jack cable as wired headphones. The useful integrated commands also let you activate Siri or Google Assistant. The tiltable padded ear pads and the adjustable and foldable stems ensure comfort and compactness. 4.Services For years we have distinguished ourselves through countless services and related projects in order to guarantee increasingly high-performance technological and on-demand solutions for Trade and End Users. In fact, Fast Skin and Fast Skin Plus are an absolute must-have for a reliable and tailor-made professional application; Skeen which offers a full digital service to customise and protect the back of your smartphone;and MeCover, for customising smartphone covers and accessories. With this in mind, we present for the first time Fast Skin Maxi, the brand-new machine that surpasses standards by allowing the customisation of large devices such as PCs and Consoles. Equipped with internal sensors that detect the type of material, it is able to produce films on demand through an automated process of Machine Learning and Artificial Intelligence. Furthermore, through the Drive to Web project (which we have called Find Me) we will simplify retail sales operations so that the end user can still buy their chosen product even if it is currently out of stock: simply scan the item's QR code and you will be able to directly access the online product catalogue. The store does not incur any warehouse and maintenance costs; the consumer obtains immediate information and experiences a seamless shopping experience by paying directly at checkout and having their purchases delivered straight to their homes within a few days. The exhibition area also provides a large showcase of originality for all other product categories. After the pause resulting from the global pandemic, we returned to Germany with a different image thanks to the study of exhibition tools that have been updated in every respect and applicable to all product ranges: this can, for example, be seen in the completion of the On The Road range, in the Photography sector developed across three different consumer targets, and in the Tablet line with expansion of the need units through the keyboards. Furthermore, in line with the latest developments across the entire core sector in terms of energy, we highlight Evo Line: advanced technology, material compactness and intuitive usability. The USP of the range is the LCD display, a useful screen that lets you monitor the power level with the utmost precision. What certainly stands out is the 20,000mAh multi-port power bank, as it is the smallest on the market thanks to its customised battery that has a greater capacity than any other on the market: an accessory designed for maximum portability. The Compact Powerbank - with a capacity between 10,000 and 20,000 mAh - and the 20W Charger are designed to charge two devices at the same time : the USB-C port provides an ultra-fast and safe 20W power supply, ideal for Power Delivery technology-compatible devices, while the USB-A port ensures ultra-fast charging at 18W thanks to Adaptive Fast Charge technology that regulates energy output. Using the two ports individually can fully charge the smartphone in about 45 minutes. The 1 mDouble Port UCB-C cable is also extremely durable and fitted with metal connectors. We have created a welcoming and functional space capable of attracting the curiosity and interest of visitors. A meeting place which deserves an extended visit because of the sheer number of projects and accessories and the design study of the exhibition area was created to share, with the utmost attention to detail, multiple visual experiences with customers at once.