At SBS innovation also manifests itself in branding strategies: we believe that in a globalised world, in order to stand out from competitors it is essential to build and then communicate one's identity in a distinctive way. This also enables us to earn customer loyalty and trust, a major corporate asset that translates into value. That's why we have decided to invest in a new project in line with consumer needs and retail expectations, as well as the online channel. We have acquired the doodroo® brand dedicated to tablet enthusiasts, including the iPad. doodroo® originated from an idea by Batch International who explained how the agreement with SBS was straightaway in line with the project and branding strategies. The term "doodroo” comes from the merging and contraction of two words, "do", and "draw". So we are targeting not only graphic designers, illustrators, tattoo artists, engineers, stylists and architects, but also users such as students and teachers who use tablets, iPads and Apple Pencils as if they were a "notebook and pencil". Designed for iPads, doodroo® is now also the world’s no. 1 paper effect film for Onyx Boox devices. Available also for Remarkable 2 and, in recent weeks, also Kindle devices. Tablets and iPads finally become real paper notebooks: doodroo® has managed to create a screen protector film with the same resistance and sound of a pencil writing on paper. An extraordinary result that has long been dreamed of by artists and writing enthusiasts who work on tablets or iPads which lack a natural surface. As a result, students, teachers, doctors, designers and artists who were sceptical about using these devices because they couldn't enjoy the same feeling of natural support, can now, thanks to this new film, reconsider using digital devices that offer an experience equal to the paper one. doodroo® protects the screen from scratches and, thanks to its anti-glare surface, gives optimal results under any light condition. What's more, it works perfectly not only with Apple Pencil, but with any compatible stylus pen. This special screen film has been lab-tested to demonstrate that the resistance of a technical stylus is very similar to that of a pencil on paper. Why buy doodroo® film? - Recreates the "paper effect" when drawing and writing on tablets and iPads. - Solves the friction problem. - Helps retain the dexterity you are used to when writing on paper. - Reduces hand fatigue. - Made from the highest quality Japanese material. - 100% satisfaction guaranteed. - Protects from bumps and scratches Once again we have chosen to pursue a multi-target strategy, specialising in products or services that focus on more precise and specific market segments, such as tablets. SBS, one of the leading players in the phone and tablet accessories market, makes an even more decisive stride into the market with this acquisition: undoubtedly a road to success in the medium to long term with a very attentive and demanding target audience.