SBS has always been set apart by its approach to large-scale distribution, with a consumer-oriented philosophy intended to give end users an innovative and supportive emotional experience in the shop. We see ourselves as a "trade marketing oriented" company, not because we sell what we produce, but because we create successful tailor-made projects that meets the needs of the markets in which we operate. Determined that this system will stand the test of time, we have implemented Rainbow, a new project focused on a modern category management concept: with a wide range of models and cover colours, we are able to provide shops with a variety of services to satisfy their consumers. Rainbow is a sales strategy designed to find unique and targeted responses during customer interactions. Showcasing such a wide range of colours, classified by smartphone model, facilitates the choosing process for buyers, who are faced with an increased product selection. The real revolution, however, lies in the selling process itself, which will be facilitated by way of optimised stock management and storage, including within the showrooms. We have created a new display cabinet with an innovative and functional design. By prioritising layout, visibility and communications in the point of sale, we are able to inform buyers, catch their attention, and make it "easy to shop" by meeting complementary needs. It is divided into two sections: the upper part showcases all the existing cover colours; the lower part, which contains the cases classified by their compatibility with different devices, is used for stock management, ensuring easy and accurate management of operational flows. Additionally, its white design makes the display cabinet a cohesive addition to any store and allows the colours of the covers to stand out: an emotional draw that attracts customers while leaving them free to choose their own colour. Although the cases are attached to the front panel via a discreet hook, buyers can still touch them to experience the consistency and quality of the material. This close contact with the brand also facilitates awareness and loyalty in a world where people are more careful, more informed, more exacting, and more eager to find their own way on the purchase path without hitting any road bumps. In terms of positioning, this counter is targeted at the telephone goods sector. To meet the needs of the many points of sale that want to display this new line, we have developed three types of clusters to suit the showroom space available. From the largest size (L) to the smallest version (S), the counter is always appealing and functional. Additionally, its modular design is made up of several homogenous elements, allowing it to adapt to suit any to any environment. Several adjacent structures can be aligned, while the Lumina solution can also be installed on existing structures in shops. This counter therefore allows for broad and comprehensive communication, suitable for every business: colourful, illuminated, easy to position, and ideal for capturing customers' attention. The display cabinet, regardless of the format, is designed to facilitate collection and sale activities. Each cover is packaged in a transparent bag that allows the retailer to store the products safely, and in the smallest possible space, in the lower part of the display. Moreover, the packaging clearly shows the compatible smartphones—both brand and model—to facilitate the identification of the relevant accessory, resulting in a simple, quick and clear customer experience. Furthermore, the transparent wrapping is made from biodegradable materials, reflecting SBS's long-term commitment to making responsible choices for future generations. We know that customers are increasingly concerned by environmental issues, and are working to exceed their expectations. Finally, each cover can be presented in minimalist plastic-free universal packaging, which brings a touch of elegance and attention to detail to every purchase, highlighting our sustainability. Rainbow is therefore the ideal service for retailers that want to keep up with the times, creating smarter experiences for their customers and building trust and loyalty. It is the meeting point between the brand and the shelf, between the product range and the consumer's needs, combining design with a functional display. Even in this digital age, Rainbow is able to offer a more cohesive shopping experience at the point of sale: it brings together both the rational and the emotional aspects, both of which are increasingly in demand among in-person shoppers. We believe Rainbow represents a competitive business strategy in terms of FMCG: a collaborative approach with distributors that is increasingly focused on the needs of the end user.