The brand case&me is taking shape more and more. A few months after its debut, given the recognition results in the market, we decided to evolve the brand identity strategy by enhancing the range to appeal to a wider audience. This resulted in the idea of collaborating with PEANUTS™ - the comics of Snoopy, Charlie Brown and other famous characters - by proposing a series of co-branded accessories. The popularity and influence of the Peanuts comics has, over time, spread to all forms of media and everyday life all over the world, with their characters, their jokes, the entrenchment of their customs, and plenty of highly effective aphorisms and quotations. The new co-branded PEANUTS™ x case&me collection is enhanced with famous characters such as Charlie Brown, Snoopy, Sally, Linus and others, and aims to arouse interest in different generations - from Generation X, to Millennials, and Generation Z - so that they can become as passionate about this world as we are. The popularity and influence of the Peanuts characters represents a nostalgic mood, sought after by those who have grown up with these comics from the beginning - but also by the very young, who are looking for elements from the past to find inspiration or establish their own style. The case&me brand almost becomes “alive” as it revives ionic themes and styles through well-known characters from the comics. PEANUTS™ is a character-driven comic. Schulz filled his world with unique personalities, mixing and matching them for maximum comedic effect. Understanding characters, personalities and how they relate to each other is the driving force behind much of his writing. The collection aims to transmit the values shared by PEANUTS™ and case&me: authenticity, uniqueness, feeling free to be yourself, and chasing your dreams. The metaphor of a journey of self-discovery also emerges. The main cast of characters is so well defined that each accessory could create a story, each with its own stylistic choices: - SPACE TRAVEL. Snoopy is a tireless dreamer who, with his vivid imagination, succeeds in making his life extraordinary. The product line celebrates the freedom to dream and be who you really want. Join Peanuts on the journey to your dreams. - BETTER TOGETHER. Being together is the most important thing - and Peanuts knows this well. We want to celebrate the importance of friendship through a collection that takes care of accessories, just like Snoopy looks after his friends. A unique bond. - DAILY MOOD. Every day, we experience so many emotions in the course of our daily life. With these accessories, we can express all that is most human in reality: joy and serenity, but also anger - like little Sally, who is always searching for answers to her existential doubts. This partnership, which includes a two-yearEurope-wide agreement, has resulted in appealing and timeless products in four categories:Wonder iPhone case: this is a versatile hard cover, ideal for anyone who wants to safeguard not only the smartphone case, but also the camera lens of their iPhone. The hard material on both the back and the camera protects the mobile phone from bumps and scratches, while the edges are soft to ensure easy use of the buttons. There are many cheerful and playful textures depicting the adventures of Snoopy, Charlie Brown, Linus, Sally and Woodstock, to keep customers company throughout the day.Wonder AirPods case: the AirPods case is made of TPU and is therefore perfect for offering solid protection while also being pleasant to the touch. The housings inside fit the shape of the AirPods dock perfectly and the practical flap offers an extra guarantee: the dock can be powered without removing it from the case. It is also compatible with wireless charging. The spiral and spring-loaded lanyard allows the case to be easily attached to backpacks, handbags, and belts or worn around the wrist as a bracelet to express uniqueness and authenticity.Fancy Hand bag: this handbag allows you to store keys, make-up, documents, charging cables, mains chargers, but also devices such as an e-reader or a smartphone. It has two spacious compartments, making it perfect for travel and everyday life. On the side of the handbag there is also a practical strap designed to make it easy to carry. It can be attached to a bag, stored inside a larger backpack, carried by hand or around the wrist. The Better Together themed handbag, for example, celebrates friendship.Snappy holder: following the successful market launch in December 2022, we have revisited the patterns of the disc that can be attached to the back of your smartphone: now you can express your personality with Snoopy and Peanuts. The Space Traveller themed stand, for example, celebrates people's freedom to dream.The main features of the product remain intact, as it is very easy to use: it can be used as a ready-to-use stand or as a selfie stick, thanks to its comfortable and secure grip. In the first case, simply lift the toggle and hook it into the slot of the disc; in the second case, just lift the toggle and insert your fingers between the disc and the phone for easy use. This accessory is designed for attachment to smartphones via Magsafe technology. It can therefore be used on all iPhones from model 12 onwards; the phone must not have any film and/or covers other than those that already include Magsafe. However, to make it universal and meet all our customers' needs, we have included a sticker in the package so that Snappy Holder can be attached to any phone, with or without a case. The idea that every customer can build his or her own image with trendy yet original and attractive accessories is reflected in case&me, which offers more information about products, the market, needs and emotional aspects. In other words, through the magical world of Snoopy and Peanuts, we want to strengthen the relationship of trust with our customers, who, in just a few months since the debut of case&me, have shown great interest in accessories with a fashionable look and lifestyle value. Consequently, our commercial range is increasingly consolidating the reputation of the brand by giving greater visibility (and thus an increase in sales) - not only to the accessories in the Peanuts co-branding collaboration, but to all the case&me collections within the store.