TD SYNNEX (NYSE: SNX) and SBS have signed a strategic agreement for the distribution of original Google Pixel accessories, dedicated to their retail channel partners. Pixel devices, developed directly by Google, are the benchmark in the Android landscape, due to their advanced performance, high security standards and seamless integration with artificial intelligence. The growing demand for original accessories for these devices made the collaboration between TD SYNNEX and SBS, two leaders in their respective sectors, a natural development. “The accessories market requires ongoing visibility at points of sale, widespread coverage and extensive expertise in the specific sector. SBS is the ideal partner to assist our retail clients in presenting a compelling value proposition within the Google Pixel ecosystem", according to Fabio Manferdini, Business Unit Manager Mobility, CE and xR of TD SYNNEX Italy. Marco Visconti, General Manager SBS, commented: “From a service perspective, to deliver ever greater value to the market, we are excited to start this collaboration with TD SYNNEX, which is focused on distributing Google Pixel accessories. We are confident that this synergy will bring significant benefits to the retail sector, strengthening the offering and improving the overall experience for all partners involved.” Giovanni Bergamaschi, Country Lead Devices & Services of Google Italy, stated: “Google Pixel helps simplify your daily life and get more done with AI and a powerful combination of hardware and software. We are delighted that SBS will become a partner for Made by Google accessories and in the future Made for Google to enrich our ecosystem further and bring the magic of Pixel to even more people. ”. This collaboration marks an important step in strengthening Google Pixel's presence on the Italian market, offering retail partners privileged access to high-quality products designed to enhance the user experience of Pixel smartphones.