SBS's ongoing commitment to exploring new horizons of innovation and offering end consumers more complete and tailor-made digital experiences with its devices led to the acquisition of the doodroo® brand in March 2023. For more than 20 years, the brand has specialised in the production of accessories for professionals, notetakers, students and design lovers. This product line was specifically designed to enhance the user experience of digital devices, including Apple iPad, Onyx BOOX, Samsung Tab, reMarkable, Microsoft Surface and Amazon Kindle. With its unique combination of the traditional feel of paper and advanced protection technology, doodroo films, the core product of the line, are the embodiment of SBS's goal: to offer a natural writing and drawing experience, while ensuring maximum protection for devices. Thanks to the premium quality Japanese material, these films perfectly replicate the friction between paper and pencil, preserving manual dexterity and also reducing wear on displays. These screen protectors are anti-scratch, anti-fingerprint and anti-reflection and they offer not only optimal protection, but also maximum convenience for all devices, both indoors and outside. "With doodroo, we aim to become part of people's daily lives by optimising the use of their digital devices, including tablets and e-readers", explains Marco Visconti, Marketing and Product Director. "This is why we offer high-quality products that ensure maximum precision and practicality", he concluded. To get the most from the digital world, several doodroo-branded accessories have been developed, including: protective covers and replacement nibs for the digital pen; drawing gloves to prevent smudges and fingerprints on the screens; and screen cleaning kits. With the aim of enriching our end consumers' digital experience, in recent months SBS has expanded its range of accessories, introducing many new features: • a capacitive pen with wireless charging and maximum precision; • replacement nibs for capacitive pens; • grip holders designed to improve the quality of use of capacitive pens; • tablet stand with aluminium finish, stable and sturdy. In addition, in line with the latest models available on the market, the range was also extended to include paper feel films, with the introduction of items compatible with Samsung devices. "In the context of the growth of the doodroo brand and considering its success, we are constantly working to respond to the needs of those users who do not want to give up the tactile pleasure of paper, exploiting the powers of digital paper", explains Lorenzo Calone, Product Manager of doodroo®, for the services and tablet sector. With doodroo, we are on a journey of creativity and innovation that has led us to renew the range of accessories we offer as well as the design of the packaging. Specialisation in market segments, such as the tablet world, testifies to SBS's ongoing commitment to meeting customers' needs, ensuring a perfect marriage between the tradition of paper and digital innovation.