IFA 2024: SBS leads hi-tech evolution with innovative, trend-setting solutions

SBS is getting ready to participate in the 2024 edition of the IFA fair, a major global event in the consumer electronics sector, with a constant commitment to innovation, diversification and quality. The company, renowned for its long-standing tradition of high-quality products with cutting-edge design, has chosen this stage to continue its journey of leadership in the sector, presenting state-of-the-art solutions that meet the needs of various market segments.

We are thrilled to showcase our latest innovations for IFA 2024 at our stand, which this year has doubled in size to 825 m2, the largest in HALL 3.2. Visitors will enjoy an immersive experience that highlights the cutting-edge technology solutions we develop to meet global consumer needs. Every product we present is the result of our constant dedication to innovation and customer satisfaction.” -says Marco Visconti, General Manager of SBS.

The new Extra Slim GaN Charger technology: even thinner, even more powerful
SBS announces the launch of a line of EXTRA SLIM wall chargers and ultra-compact travel adapters, featuring cutting-edge Gallium Nitride (GaN) technology.This innovation offers greater efficiency, power and protection against overheating, making the devices perfect for anyone looking for high performance in an even more compact format, in a thickness of just 1 cm. The GaN line also includes chargers and power banks for every need, from simple smartphones to the most powerful laptops.

In the mobile charging sector, the flagship is the Power Control technology, with functions of power monitoring And capacity tracking, which allows effective management of the residual charge and power supply of the devices in real time, thanks to a built-in LCD display. New features include the LCD Wall Charger (30W-45W-65W), equipped with a USB-C PD port and an LCD display that shows the power output in real time, ensuring maximum transparency and control.

In addition, SBS is proud to present its new LCD Power Banks with a compact and practical design in elegant colours, and a power that varies from 5000 mAh up to 20,000 mAh. These new chargers come with an integrated Type-C cable and an LCD screen to monitor the remaining charge.

Qi2 World: Innovations and new solutions for wireless charging
SBS introduces the latest in the world of wireless charging based on the Qi2 standard, which guarantees greater energy efficiency, faster charging and unprecedented ease of use thanks to the Magnetic Power Profile technology, which ensures perfect alignment between compatible devices and chargers. The range of products based on Qi2 expands with new 2-in-1 and 3-in-1 charging bases, and the 15W Magnetic Wireless Charger, which is ideal for quick and easy charging, as well as being compatible with MagSafe. Furthermore, the company also brings Qi2 technology to the vehicles with Qi2 car holder, compatible with MagSafe and equipped with a 15W wireless charger, for safe and fast charging while travelling.

Innovations in the world of Power Banks
In addition to the Qi2 innovations, a series of new innovative power banks will be presented, both from the technological point of view of design and materials. Among these, the Freeze Mag Power Bank, compatible with wireless charging and MagSafe, is equipped with a built-in cooling fan to prevent your smartphone from overheating and improve charging efficiency. Even the Slim Power Bank with a premium aluminium finish combines elegant design and high-quality materials, while the High-Density Power Bank offers maximum power in a compact and portable format, thanks to the HIGH-DENSITY technology, already presented in Barcelona, now also in a version compatible with MagSafe.

SBS's sustainability journey
SBS is strongly committed to sustainability, reducing environmental impact through green products and production processes. The GRS certification (Global Recycled Standard) emphasizes the use of recycled materials and sustainable practices, as demonstrated by the GRS-certified covers presented at MWC and by the new line of chargers and cables with the same certification. Furthermore, the production of Cases Made in Europe further strengthens SBS's commitment in this area, ensuring quality and compliance with European environmental standards.

Partnership with D3O: Protection and Innovation for iPhone 16
SBS continues to collaborate with D3O, a world leader in advanced protective materials, expanding its range of iPhone 16 accessories with new screen protectors, camera protectors, and cases. A truly cutting-edge set of products, ideal for protecting your smartphone in today's hectic everyday life.

Audio: Innovation and practical features with Mood ANC TWS EarBuds
In the audio sector, SBS stands out with its Mood ANC TWS EarBuds, earphones equipped with active noise cancellation (ANC) technology and the practical "Find My Earphones" function to quickly find them if they are misplaced. The touchscreen LCD display allows you to easily take photos, time activities, customise backgrounds, adjust the volume and optimize the audio using the equaliser, offering a customised sound experience.

Smart Tracker Devices That Combine Utility and Practicality
SBS has also renewed its range of “Track My” Smart Trackers, with Track My Circle and Track My Card, portable devices designed to locate lost objects. Track My Circle uses a built-in alarm and Apple's Find My network to find items nearby or around the globe. Track My Card is a slim tracker that fits in wallets and bags and uses the Find My network to track items anywhere. Both guarantee that you will never lose your devices again.

New accessories in matching colours for iPhone 16 by PURO
With the launch of iPhone 16, PURO has expanded its range of compatible accessories with new colours that perfectly coordinate with Apple devices. The collection of cases is available in different shades, materials and styles, is GRS-certified and compatible with MagSafe.

The range of FABRIK cables, with a robust and refined design, is likewise available in coordinated colours, offering maximum resistance to torsion and preventing tangles. In addition, GaN 20W wall chargers and MagSafe-compatible power banks were developed along the same colour scheme. There are also new wristbands for the ICON and SPORT collections for Apple Watch, designed to offer a perfect mix of style and functionality. The range also includes cases and screen protectors in D3O material.

The new features of PURO include a magnetic wireless power bank with charging cable, that acts as a stand, equipped with Qi2 technology and compatible with MagSafe for 15W iPhone charging. It also includes the MAG TUNE Speaker with wireless charging, ideal for holding your smartphone while listening to music. Finally, the new ultra-compact smart tracker "FIND ME MINI", with a diameter of just 3 cm, is perfect for keeping track of your most important items. The brand has also created a new line of breathable nylon TRIAL wristbands for Apple Watch, available in various colours.

New solutions for hydration: WEWATER thermal bottles
SBS presents two new collections of thermal bottles: INFUSE, perfect for keeping drinks at the ideal temperature with a removable infuser, and ACTIVE, designed to withstand sports and outdoor activities, ensuring fresh water in every situation. Both models are perfect for use with WEWATER infusions and are available in different sizes and colours. The new thermal TUMBLER, with its large capacity and modern design, completes the line-up.

Nostalgia, modernity and iconic partnerships
By reinventing JAZ, the brand that blends nostalgia and modernity, the company aims to capture the attention of millennials with a nostalgic yet contemporary design theme. JAZ introduces a new collection of earphones, wireless headphones, and wireless speakers designed to offer comfort and versatility in all your daily activities.
This new identity is further enriched by a collaboration with MTV, which gives the products a touch of pop culture and vibrant energy.

Case&Me: novelties for iPhone 16 and the Emily in Paris Limited Edition
The brand Case&Me is also launching a new line of accessories for iPhone 16, which stand out for their combination of solid and contrasting colours. The collection includes new colour variations for the Snappy Holders, Sticky Holders and universal lanyards, designed so you can carry your phone safely wherever you go. Additionally, the company announces a new licence with "Emily in Paris", which will create an exclusive autumn-winter range. The new accessories, available in a limited edition, will be inspired by the fashion and elegance of the series, combining practicality and the iconic style of Emily in Paris.

SBS News: Services and Materials
To simplify the management of stores with limited space, SBS presents innovative solutions such as Fast Skin POCKET, a machine designed for cutting protective films to size, and SkeenPix, an even more compact model for customising the back of your phone with exceptional designs.

SBS is also leading the way in material innovation, offering ever more advanced solutions. These include: the new D3O protective film, ideal for smartphones and smartwatches, and with high resistance to impacts and falls without compromising the sensitivity of the touchscreen, and the innovative self-healing film, which can repair small scratches by itself and keep the screen of devices protected at all times.

At stand 209 Hall 3.2, visitors will be able to enjoy an engaging experience among new products, innovative services and the values that characterise the company.