Usually, September is synonymous with IFA, the most prestigious European exhibition of international scope in the universe of technology, but once again this year it had to deal with the health situation. In this context, not wanting to give up the now recurring autumn appointment with the industry, we organised The Next 2.0, an event which, in line with government regulations, allows us to meet customers in person and show them close up the new solutions we have prepared for the coming months. The face-to-face meeting, in fact, remains for us an important moment of sharing and a chance to consolidate relationships. During the two days we will have the pleasure of hosting Simone Papini, special guest QVC expert and technology enthusiast and Andrea Galeazzi, famous influencer in the Tech world with whom we have been working for several few months. Water. Earth. Air. SBS Cafè, a place that is very dear to us, has been transformed by architects and designers into a splendid setting to amaze and engage our guests, show new products and reconfirm our commitment to a more eco-sustainable world. By following a scrupulously studied path, customers will discover the three elements on which our mission is focused: Water, Earth, Air. A small forest inside SBS Cafe. Guests this year will find it hard to recognise the surroundings of SBS Café. To further contextualize the important eco-sustainable projects an original woodland setting has been recreated, characterized by laurel plants and Tamarind moss. In particular, this moss is harvested in harmony with nature by protecting wooded areas as much as possible and is preserved using non-toxic and antibacterial components that do not pollute. Some of the furnishings in this area are also made of OSB 3 wood panels, a material we chose for its low ecological impact: In addition to being highly recyclable, it is made by recycling wood chips and shavings This setting is perfectly aligned with the SBS green path and puts the spotlight on conscious choices to safeguard the planet and biodiversity. zeroCO2: reforestation with a high social impact. The Next 2.0 is an opportunity to officially present our adhesion to the reforestation project of zeroCO2, an Italian company whose main objective is to fight the climate crisis by feeding a model of sustainable development through projects involving both reforestation and the planting of trees in urban and suburban areas in various parts of the world. In addition, zeroCO2 directly manages the planting of the trees, cultivating them until they are delivered to the farming communities: every single tree is, in fact, donated to local farmers who, by taking care of them, will benefit from the fruits produced. This project further reinforces our idea of environmental and social sustainability: together we have developed a three-year programme which, through the planting of forest and fruit trees in Italy, Guatemala and Peru, absorbs greenhouse gas emissions that are responsible for global warming, supports rural communities and contributes to the local economy. The revolution starts from the pack. Consumers today are increasingly aware of the environmental impact of packaging and waste disposal. Surveys conducted by GFK found that while in 2017 eco-awareness ranked 7th among the main consumer trends, in 2019 attention to the environment and the importance of protecting it ranked first, and this position was confirmed for 2020. Completely revolutionizing packaging is a long process. SBS started doing this already in 2019 by launching its Oceano and Eco Pack lines. Now all the new products in the catalogue will be created with a totally plastic free packaging. It is our moral duty to make the packaging of our products more and more sustainable. That is why we have set ourselves three important targets to be achieved by 2023: -eliminate plastic completely; -to commit to the use of recycled paper. -reduce packaging materials to facilitate their disposal. Marevivo: an increasingly strong partnership. Environmental protection is a value that has long guided our business. It was, in fact, the partnership signed in 2019 with Marevivo - an ONLUS committed to biodiversity conservation and sustainable development with years of experience in protecting the sea and its resources - that triggered SBS's important green turn. Today, two years after that signature, the Collection Oceano remains an important line of accessories for us that allows us to support the causes of the NGO. The common commitment in the definition of a plan to raise awareness of environmental sustainability has never been so alive: Oceano and Marevivo now accompany us in all our online and offline activities. During the event, in the dedicated corner, there will be interesting new products that update the collection and confirm our attention to the protection of the sea and its resources. New products: elegant and technological accessories. The new products present at The Next 2.0 are truly numerous and cover all the product categories that have led our company to become a benchmark in the smartphone and tablet accessories market. The most important include: Chanè, the new earphones of the Jaz range characterised by extravagant fabric finishes; the line of gaming headphones and earphones by Music Hero; the new protective covers for iPhone 13 and tablets; accessories to protect Airpods and Airpods Pro Max from bumps and scratches. There are also some significant innovations in the field of car mounts: magnetic solutions, for air vents and windscreens, which adapt to different types of cars and new requirements, such as the mount compatible with MagSafe charging. In addition to Energy, Audio, Protections, and Utility, we have expanded our Sport & Wellness range and renewed our range of Services by introducing the new Fast Skin 3.0 machine: an evolution of the 2.0, it features technical improvements on both hardware and software for an even more immediate and interactive user experience and, in addition, allows you to enhance the use of the entire Fast Skin system.